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Tips and tricks on how to promote your business online

Promoting your business online can be achieved in various ways.  Some just requires your time and others some little money.  However, owning and building a website is one thing and marketing it online is another.

The following tips and tricks will assist you in promoting your business through online marketing and SEO.

  • Search engine marketing

This is a technique which involves promotion of a website by increasing its visibility in search engine results page.  There are two methods involved in this.

  1. Pay per click advertising (PPC) – this involves paying search engine to frequently show your website more in its result page.
  2. Search engine optimization (SEO) – This requires you to rewrite or modify your websites content in order to achieve higher ranking in the search engines result pages.
  • Content marketing

This involves creation of contents and having them published for communication to gain prospective customers.  The content might be inform of newsletters, case studies, how to guides, as well as images.  Content mainly aims at keeping in touch with existing as well as prospective customers by providing them with required information regarding a product or a service in order to win their loyalty.

  • Social media marketing

Social media marketing is a way of making products or services most popular with the help of social media sites.  This method is not paid for and it all depends on the quality of content as well as how much it is shared by its readers.  The most common social media platforms are Facebook, Twitter, Google and MySpace.  A dedicated page can be used purposely to promote your product or service in these sites.

  • Mobile marketing

This is a form of marketing involving mobile phones as a bridge between the company and their clients.  This provides direct and personalized information to  clients.  They include offers, or even deals regarding a service or product.  Various ways that mobile marketing are involved in include SMS’s and App based marketing.

  • Online classified

With only a small fee or none, advertisements about a product or a service can be posted through online classified sites.  The sites may be locally or internationally recognized.  Each time you publish in these sites, it remains active for a specified period, then you renew if still in demand.

These factors and may others will help you especially if you trying online marketing for your new website.

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How to Get a Job in SEO in 2016

With the rapid growth of the Internet, companies increasingly need employees who are experts in search engine optimization (SEO). This practice makes it easier for potential customers to find businesses using search engines like Google, Yahoo and Bing. To make your resume stand out from the crowd and help you land the job, follow these simple guidelines:

Stay on Top of What’s Going on in the Industry

SEO is a rapidly evolving field, and search engines are constantly updating their metrics and requirements for high rankings. It is important that you follow the news in this area so that you can stay ahead of your competition. When meeting with a potential employer, be prepared to discuss current developments in SEO and how you plan to deal with them in the future. The employer will be looking to see that you have a vision for the future.

Familiarize Yourself with Industry Software and Tools

As SEO becomes more and more important to businesses, there are an increasing number of software programs and tools available to help manage and analyze SEO tactics, including Google Analytics, SEO PowerSuite and Moz Pro, among many others. You may not know in advance which programs a particular company uses, so it is in your best interest to be knowledgeable about as many as possible. Knowing the details of each program will also help you to understand the inner workings of SEO, making you more competent at your job.

Broaden Your Horizons

While SEO should be your primary specialty, it is important to keep up your knowledge about other important topics, such as email marketing, PPC advertising, social media or content creation. Learning about these related areas can help to inform your work in SEO and can give you a wider understanding of the online industry as a whole. This knowledge also makes you a more well-rounded job applicant, making you more desirable to employers.

As this industry continues to grow, so too will the number of job opportunities in SEO. Following this advice can give you the boost you need to beat out the other job applicants and land the SEO job of your dreams.

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